Small Business Market Research

Roofing Market Research — Jacksonville, FL

ZIP 32209 covers Northwest Jacksonville, a large residential area of 34,657 residents and 17,648 housing units. Two numbers define the roofing opportunity here. First, the housing is old: 88.3% of units were built before 2001, so a very large share of roofs are past their first service life and generating steady repair and replacement need. Second, this is the most value-sensitive market in the study, with a median home value of $97,700 and household income of $30,514, so affordability is central to how work gets won. Roofers who lead with fair, transparent pricing, financing, insurance-claim support, and repair options that extend a roof's life rather than defaulting to full replacement will resonate most. Ownership is near even at 47.0%, so the pipeline mixes homeowner and rental work across the area's 17,648 units. Competition is light: our research found three roofers in Jacksonville local search, averaging 238 Google reviews, so an operator built around accessible pricing and dependable service has a genuine opening in a ZIP with this much aging, replacement-ready roof stock.

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Single ZIP-code service area: 32209 · Market data compiled July 8, 2026.

Shaded map of ZIP 32209 in Jacksonville, FL, the roofing market-research service area
ZIP code 32209 · The Jacksonville Market

Housing & Demand Signals

All figures below are for ZIP code 32209, a single ZIP-code service area, not all of Jacksonville, FL.

34,657

Total population

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

17,648

Housing units

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

47.0%

Owner-occupancy

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

$97,700

Median home value

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

$30,514

Median household income

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

88.3%

Homes built before 2001

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

Why It Matters for Roofing

What Drives Roofing Demand Here

88.3% of the 17,648 housing units were built before 2001, so replacement-age roofs are abundant across Northwest Jacksonville.

A $97,700 median value and $30,514 income make affordability, financing, and life-extending repairs central to winning work.

Near-even 47.0% owner-occupancy spreads demand across homeowner and rental roofs in the area's 17,648 units.

Competitive Landscape

Who You're Up Against in Jacksonville

3

Active Roofing contractors

Low

Market saturation

238

Avg. Google reviews

Local pack: the top 3 you'll compete with in the map results

1

Jack C. Wilson Roofing Co

250 reviews · 4.9★ (as of July 8, 2026)

2

Southern Coast Roofing

311 reviews · 4.9★ (as of July 8, 2026)

3

Premier Roofing of Jacksonville, LLC

154 reviews · 4.9★ (as of July 8, 2026)

Market Maps

The Jacksonville Roofing Landscape

Bar chart of leading roofing competitors in Jacksonville, FL ranked by Google review count
Top roofing competitors in Jacksonville, FL by Google review volume.
FAQ

Roofing in Jacksonville: Common Questions

What is the biggest roofing driver in 32209?

Aging housing. 88.3% of the 17,648 units in Northwest Jacksonville were built before 2001, so a very large share of roofs are past their first service life and due for repair or replacement.

How should roofers approach pricing here?

With affordability front and center. The median home value in 32209 is $97,700 and household income is $30,514, so transparent pricing, financing, insurance help, and life-extending repairs matter more than premium upsells.

Is the market crowded?

No. Our research found three roofers in Jacksonville local search, averaging 238 Google reviews. Saturation is low, giving an accessible, dependable operator a real opening in this replacement-ready ZIP.

From Snapshot to Strategy

Ready to expand your Roofing business near Jacksonville?

The numbers above are a single-ZIP snapshot. Our Business Expansion Study goes further, evaluating demand and competition across a full 10-mile radius around a new office location chosen specifically for you, then handing you a ranked plan you can act on.

An office location picked for you

We rank your strongest territories and size the real, reachable market in a 10-mile radius around each recommended office address, not just one ZIP code.

A clean pin on Google Maps

We search for private office space in buildings with no resident competitor, so your Google Business Profile can be registered at a clean, verifiable address, the first step toward showing up in the local map results where customers search.

Demand and competition, scored

Every candidate market is rated on housing demand and competitor saturation, with real priced office listings and a clear #1 recommendation.

Want the full Jacksonville Roofing report?

The complete study ranks your best satellite-office territories 20–35 miles out, sizes each one across a 10-mile radius, and includes priced office listings and the analysis behind our #1 recommendation.