Small Business Market Research

Roofing Market Research — Jacksonville, FL

ZIP 32217 covers the San Jose area of Jacksonville's Southside, an established, leafy, largely residential district of 20,221 residents and 9,453 housing units. It has the oldest housing stock in this entire study: 95.1% of units were built before 2001, so nearly every roof in the ZIP is at or past the age where replacement and significant repair become the norm. That makes for an unusually deep, durable pipeline of work. Ownership is high at 60.8% owner-occupied, so most of that demand flows straight from homeowners who fund their own projects. This is also an affluent market, with a median home value of $325,100 and household income of $73,832, so owners can and do invest in quality materials, architectural shingles, and full tear-offs rather than minimal patches. Competition is limited: our research found three roofers in Jacksonville local search, averaging 238 Google reviews, so a roofer who pairs quality workmanship with the responsiveness established San Jose homeowners expect can win a strong, referral-rich position.

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Single ZIP-code service area: 32217 · Market data compiled July 8, 2026.

Shaded map of ZIP 32217 in Jacksonville, FL, the roofing market-research service area
ZIP code 32217 · The Jacksonville Market

Housing & Demand Signals

All figures below are for ZIP code 32217, a single ZIP-code service area, not all of Jacksonville, FL.

20,221

Total population

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

9,453

Housing units

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

60.8%

Owner-occupancy

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

$325,100

Median home value

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

$73,832

Median household income

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

95.1%

Homes built before 2001

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

Why It Matters for Roofing

What Drives Roofing Demand Here

95.1% of the 9,453 housing units were built before 2001, the oldest roof inventory in the study.

High 60.8% owner-occupancy sends most roofing demand straight from homeowners funding their own projects.

At a $325,100 median value and $73,832 income, owners invest in quality materials and full replacements.

Competitive Landscape

Who You're Up Against in Jacksonville

3

Active Roofing contractors

Low

Market saturation

238

Avg. Google reviews

Local pack: the top 3 you'll compete with in the map results

1

Jack C. Wilson Roofing Co

250 reviews · 4.9★ (as of July 8, 2026)

2

Southern Coast Roofing

311 reviews · 4.9★ (as of July 8, 2026)

3

Premier Roofing of Jacksonville, LLC

154 reviews · 4.9★ (as of July 8, 2026)

Market Maps

The Jacksonville Roofing Landscape

Bar chart of leading roofing competitors in Jacksonville, FL ranked by Google review count
Top roofing competitors in Jacksonville, FL by Google review volume.
FAQ

Roofing in Jacksonville: Common Questions

Why is the San Jose area (32217) a strong roofing market?

It has the oldest stock in the study: 95.1% of the 9,453 units in 32217 predate 2001. Combined with 60.8% owner-occupancy, that means a deep pipeline of homeowner-funded replacement and repair work.

Can homeowners here afford premium roofing?

Generally yes. The median home value in 32217 is $325,100 and household income is $73,832, so many owners invest in quality materials, architectural shingles, and complete tear-offs rather than minimal repairs.

How competitive is roofing in this ZIP?

Our research found three roofers in Jacksonville local search, averaging 238 Google reviews. Saturation is low, so quality work and strong responsiveness can earn a referral-rich position among established San Jose homeowners.

From Snapshot to Strategy

Ready to expand your Roofing business near Jacksonville?

The numbers above are a single-ZIP snapshot. Our Business Expansion Study goes further, evaluating demand and competition across a full 10-mile radius around a new office location chosen specifically for you, then handing you a ranked plan you can act on.

An office location picked for you

We rank your strongest territories and size the real, reachable market in a 10-mile radius around each recommended office address, not just one ZIP code.

A clean pin on Google Maps

We search for private office space in buildings with no resident competitor, so your Google Business Profile can be registered at a clean, verifiable address, the first step toward showing up in the local map results where customers search.

Demand and competition, scored

Every candidate market is rated on housing demand and competitor saturation, with real priced office listings and a clear #1 recommendation.

Want the full Jacksonville Roofing report?

The complete study ranks your best satellite-office territories 20–35 miles out, sizes each one across a 10-mile radius, and includes priced office listings and the analysis behind our #1 recommendation.