Small Business Market Research

Roofing Market Research — Jacksonville, FL

ZIP 32223 is Mandarin, an affluent, heavily owner-occupied suburban district along the St. Johns River in south Jacksonville, home to 26,160 residents and 10,767 housing units. Mandarin stands out on two fronts in this study. It has the highest owner-occupancy, 79.6%, so roofing demand flows almost entirely from homeowners who pay for and take pride in their own homes. And it is the highest-value market, with a median home value of $409,900 and household income of $95,347, so owners can readily fund premium materials, architectural and metal systems, and full replacements rather than stopgap repairs. The housing supports steady work too: 86.4% of units were built before 2001, so a large block of Mandarin roofs are reaching replacement age. Competition is modest: our research found three roofers in Jacksonville local search, averaging 238 Google reviews, so a roofer who delivers premium workmanship, strong warranties, and the polished service Mandarin homeowners expect can command quality projects and generate the referrals that carry an affluent market.

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Single ZIP-code service area: 32223 · Market data compiled July 8, 2026.

Shaded map of ZIP 32223 in Jacksonville, FL, the roofing market-research service area

ZIP code 32223 · The Jacksonville Market

Housing & Demand Signals

All figures below are for ZIP code 32223, a single ZIP-code service area, not all of Jacksonville, FL.

26,160

Total population

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

10,767

Housing units

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

79.6%

Owner-occupancy

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

$409,900

Median home value

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

$95,347

Median household income

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

86.4%

Homes built before 2001

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

Why It Matters for Roofing

What Drives Roofing Demand Here

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Highest owner-occupancy in the study at 79.6%, so nearly all roofing demand comes from homeowners.

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At a $409,900 median value and $95,347 income, Mandarin owners fund premium materials and full replacements.

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86.4% of the 10,767 housing units were built before 2001, bringing a large block of roofs to replacement age.

Competitive Landscape

Who You're Up Against in Jacksonville

3

Active Roofing contractors

Low

Market saturation

238

Avg. Google reviews

Local pack: the top 3 you'll compete with in the map results

1

Jack C. Wilson Roofing Co

250 reviews · 4.9★ (as of July 8, 2026)

2

Southern Coast Roofing

311 reviews · 4.9★ (as of July 8, 2026)

3

Premier Roofing of Jacksonville, LLC

154 reviews · 4.9★ (as of July 8, 2026)

Market Maps

The Jacksonville Roofing Landscape

Bar chart of leading roofing competitors in Jacksonville, FL ranked by Google review count — Top roofing competitors in Jacksonville, FL by Google review volume.

FAQ

Roofing in Jacksonville: Common Questions

Why is Mandarin (32223) an attractive roofing market?

It pairs money with ownership. Mandarin has the study's highest owner-occupancy at 79.6% and a $409,900 median home value, so homeowners fund premium roofing work and there is little deferred-maintenance drag from absentee owners.

What roofing work does this ZIP support?

Premium replacements and upgrades. With household income of $95,347 and 86.4% of homes built before 2001, many Mandarin owners are ready to invest in architectural or metal systems and full tear-offs as roofs reach replacement age.

How much competition is there in Mandarin?

Our research found three roofers in Jacksonville local search, averaging 238 Google reviews. Saturation is modest, so premium workmanship, strong warranties, and polished service can win quality projects and referrals here.

From Snapshot to Strategy

Ready to expand your Roofing business near Jacksonville?

The numbers above are a single-ZIP snapshot. Our Business Expansion Study goes further, evaluating demand and competition across a full 10-mile radius around a new office location chosen specifically for you, then handing you a ranked plan you can act on.

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An office location picked for you

We rank your strongest territories and size the real, reachable market in a 10-mile radius around each recommended office address, not just one ZIP code.

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A clean pin on Google Maps

We search for private office space in buildings with no resident competitor, so your Google Business Profile can be registered at a clean, verifiable address, the first step toward showing up in the local map results where customers search.

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Demand and competition, scored

Every candidate market is rated on housing demand and competitor saturation, with real priced office listings and a clear #1 recommendation.

See how our Business Expansion Studies work

Want the full Jacksonville Roofing report?

The complete study ranks your best satellite-office territories 20–35 miles out, sizes each one across a 10-mile radius, and includes priced office listings and the analysis behind our #1 recommendation.