Small Business Market Research

Roofing Market Research — Jacksonville, FL

ZIP 32254 covers the Westside of Jacksonville, a working residential and light-industrial area of 13,927 residents and 6,243 housing units. For roofers, the opportunity rests on old, affordable housing. Fully 90.9% of units here were built before 2001, so the Westside carries one of the oldest roof inventories in the study and a correspondingly steady stream of repair and replacement need. It is a value-driven market: the median home value is $110,500 and household income is $34,953, so affordability shapes every decision, and roofers who lead with fair pricing, financing, and durable repairs that stretch a roof's remaining life will connect best. Ownership is near even at 49.8%, so demand comes from a mix of resident homeowners and rental property across the area's 6,243 units. Competition is light: our research found three roofers in Jacksonville local search, averaging 238 Google reviews, so a dependable, fairly priced operator has clear room to win the Westside's aging, replacement-ready homes.

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Single ZIP-code service area: 32254 · Market data compiled July 8, 2026.

Shaded map of ZIP 32254 in Jacksonville, FL, the roofing market-research service area

ZIP code 32254 · The Jacksonville Market

Housing & Demand Signals

All figures below are for ZIP code 32254, a single ZIP-code service area, not all of Jacksonville, FL.

13,927

Total population

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

6,243

Housing units

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

49.8%

Owner-occupancy

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

$110,500

Median home value

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

$34,953

Median household income

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

90.9%

Homes built before 2001

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

Why It Matters for Roofing

What Drives Roofing Demand Here

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90.9% of the 6,243 housing units were built before 2001, one of the oldest roof inventories in the study.

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A $110,500 median value and $34,953 income make fair pricing, financing, and durable repairs decisive.

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Near-even 49.8% owner-occupancy blends resident-homeowner and rental roofing demand.

Competitive Landscape

Who You're Up Against in Jacksonville

3

Active Roofing contractors

Low

Market saturation

238

Avg. Google reviews

Local pack: the top 3 you'll compete with in the map results

1

Jack C. Wilson Roofing Co

250 reviews · 4.9★ (as of July 8, 2026)

2

Southern Coast Roofing

311 reviews · 4.9★ (as of July 8, 2026)

3

Premier Roofing of Jacksonville, LLC

154 reviews · 4.9★ (as of July 8, 2026)

Market Maps

The Jacksonville Roofing Landscape

Bar chart of leading roofing competitors in Jacksonville, FL ranked by Google review count — Top roofing competitors in Jacksonville, FL by Google review volume.

FAQ

Roofing in Jacksonville: Common Questions

What drives roofing demand in West Jacksonville (32254)?

Old housing. 90.9% of the 6,243 units in 32254 were built before 2001, so a large share of Westside roofs are past their service life and generating steady repair and replacement work.

How should roofers price in this ZIP?

For value. With a $110,500 median home value and $34,953 household income, transparent pricing, financing, and life-extending repairs win more trust here than premium-only offers.

Is the roofing market crowded on the Westside?

No. Our research found three roofers in Jacksonville local search, averaging 238 Google reviews. Saturation is low, so a dependable, fairly priced operator has clear room to grow in this aging ZIP.

From Snapshot to Strategy

Ready to expand your Roofing business near Jacksonville?

The numbers above are a single-ZIP snapshot. Our Business Expansion Study goes further, evaluating demand and competition across a full 10-mile radius around a new office location chosen specifically for you, then handing you a ranked plan you can act on.

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An office location picked for you

We rank your strongest territories and size the real, reachable market in a 10-mile radius around each recommended office address, not just one ZIP code.

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A clean pin on Google Maps

We search for private office space in buildings with no resident competitor, so your Google Business Profile can be registered at a clean, verifiable address, the first step toward showing up in the local map results where customers search.

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Demand and competition, scored

Every candidate market is rated on housing demand and competitor saturation, with real priced office listings and a clear #1 recommendation.

See how our Business Expansion Studies work

Want the full Jacksonville Roofing report?

The complete study ranks your best satellite-office territories 20–35 miles out, sizes each one across a 10-mile radius, and includes priced office listings and the analysis behind our #1 recommendation.