Small Business Market Research

Electrical Market Research — Decatur, GA

Decatur combines scale, affluence, and age, a strong three-way profile for an electrical business. The market holds about 31,756 residents across 14,954 housing units, with a median home value of $631,500 and household income of $126,830, well above the metro middle. Owner-occupancy is 61.1%, so most of that value sits with resident homeowners who invest in their properties. The demand engine is the housing age: 67.3% of homes predate 2001, a large pool of established houses now cycling through panel replacements, service upgrades, rewiring, and fixture modernization. High incomes on older, high-value homes is exactly the combination that funds discretionary electrical work like EV chargers, whole-home surge protection, and lighting upgrades on top of routine repair. Competition is Medium, with three electricians in the local pack averaging 361 reviews. Bray Electrical Services leads decisively with 774 reviews at 4.9 stars, Bright Idea Electric follows at 273 reviews and 4.9, and Oakhurst Electric ranks with just 36 reviews, showing the pack thins quickly below the leader. A newcomer who builds review depth can realistically contest the second and third local-pack slots.

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Single ZIP-code service area: 30030 · Market data compiled July 8, 2026.

Shaded map of ZIP 30030 in Decatur, GA, the electrical market-research service area

ZIP code 30030 · The Decatur Market

Housing & Demand Signals

All figures below are for ZIP code 30030, a single ZIP-code service area, not all of Decatur, GA.

31,756

Total population

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

14,954

Housing units

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

61.1%

Owner-occupancy

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

$631,500

Median home value

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

$126,830

Median household income

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

67.3%

Homes built before 2001

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

Why It Matters for Electrical

What Drives Electrical Demand Here

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A large, affluent base of 14,954 housing units at a $631,500 median value supports both repair and discretionary upgrade work.

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67.3% of homes predate 2001, driving steady panel, service, and rewiring demand.

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$126,830 median income and 61.1% owner-occupancy fund higher-ticket work like EV chargers and whole-home upgrades.

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Medium saturation with a top-heavy pack (third listing at just 36 reviews) leaves the lower local-pack slots contestable.

Competitive Landscape

Who You're Up Against in Decatur

3

Active Electrical contractors

Medium

Market saturation

361

Avg. Google reviews

Local pack: the top 3 you'll compete with in the map results

1

Bray Electrical Services

774 reviews · 4.9★ (as of July 8, 2026)

2

Bright Idea Electric

273 reviews · 4.9★ (as of July 8, 2026)

3

Oakhurst Electric, Inc

36 reviews · 4.8★ (as of July 8, 2026)

Market Maps

The Decatur Electrical Landscape

Bar chart of leading electrical competitors in Decatur, GA ranked by Google review count — Top electrical competitors in Decatur, GA by Google review volume.

FAQ

Electrical in Decatur: Common Questions

Is Decatur, GA a good market for an electrical business?

It is one of the stronger markets in the corridor: nearly 31,756 residents, a $631,500 median home value, and 67.3% pre-2001 homes. High incomes on older houses support both repair and premium upgrade work.

How competitive is electrical work in Decatur?

Saturation is medium. Three electricians average 361 reviews, but the field is top-heavy: Bray Electrical leads at 774 reviews while the third listing holds only 36, so the lower pack slots are contestable.

What electrical services are in demand in Decatur?

With 67.3% of homes built before 2001 and high home values, panel and service upgrades, rewiring, EV-charger installs, and lighting and surge-protection work all see steady demand.

From Snapshot to Strategy

Ready to expand your Electrical business near Decatur?

The numbers above are a single-ZIP snapshot. Our Business Expansion Study goes further, evaluating demand and competition across a full 10-mile radius around a new office location chosen specifically for you, then handing you a ranked plan you can act on.

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An office location picked for you

We rank your strongest territories and size the real, reachable market in a 10-mile radius around each recommended office address, not just one ZIP code.

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A clean pin on Google Maps

We search for private office space in buildings with no resident competitor, so your Google Business Profile can be registered at a clean, verifiable address, the first step toward showing up in the local map results where customers search.

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Demand and competition, scored

Every candidate market is rated on housing demand and competitor saturation, with real priced office listings and a clear #1 recommendation.

See how our Business Expansion Studies work

Want the full Decatur Electrical report?

The complete study ranks your best satellite-office territories 20–35 miles out, sizes each one across a 10-mile radius, and includes priced office listings and the analysis behind our #1 recommendation.