Tanyia Pritchard

Founder & Principal Analyst

Tanyia Pritchard is the founder of OptimalLeap. She holds a BS in Zoology from North Carolina State University, where her scientific training taught her to find insight in large, complex datasets. As Director of Marketing at MilitaryHire.com, she worked through the rise of online marketing, the maturation of SEO, and the shift to social media as a dominant channel. At OptimalLeap, she combines that scientific grounding with two decades of digital marketing experience to help small home improvement businesses make data-driven growth decisions.