Small Business Market Research

Plumbing Market Research in Franklin, OH

Franklin sits at the affordable end of the Dayton–Cincinnati corridor, and that shapes the plumbing opportunity here. With a median home value near $218,600 and household income around $75,399, homeowners lean practical: they spend on repairs and replacements that protect the house rather than on luxury upgrades. What makes the market interesting is the housing stock: roughly 77.5% of Franklin's homes were built before 2001, the highest legacy share among the nearby towns, which puts a large base of aging supply lines, drains, and water heaters into the failure window. Owner-occupancy runs at 74.6% across about 13,422 housing units, so the people who feel those problems are the ones who pay to fix them. Competition is only moderate (six active plumbers), but a single Dayton franchise dominates the review landscape with roughly 1,400 reviews while local independents sit in the dozens, leaving real room for a review-focused local challenger to climb the map pack.

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Single ZIP-code service area: 45005 · Market data compiled June 18, 2026.

Shaded map of ZIP 45005 in Franklin, OH, the plumbing market-research service area

ZIP code 45005 · The Franklin Market

Housing & Demand Signals

All figures below are for ZIP code 45005, a single ZIP-code service area, not all of Franklin, OH.

32,251

Total population

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

13,422

Housing units

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

74.6%

Owner-occupancy

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

$218,600

Median home value

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

$75,399

Median household income

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

77.5%

Homes built before 2001

Source: U.S. Census Bureau, American Community Survey 5-year estimates (via Census Reporter)

Why It Matters for Plumbing

What Drives Plumbing Demand Here

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77.5% of Franklin homes predate 2001, the oldest stock among the nearby towns, concentrating repipe, drain, and water-heater replacement demand.

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74.6% owner-occupancy across ~13,422 housing units means the homeowner who notices a leak is the one who authorizes the repair, shortening the sales cycle.

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Median income near $75,399 favors durable repair-and-replace work over premium remodels, so reliable same-day service wins more jobs than upselling.

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Only six active competitors, with one franchise hoarding reviews (~1,400) while local independents sit in the dozens, leaves the map pack winnable for a contractor who builds reviews deliberately.

Competitive Landscape

Who You're Up Against in Franklin

6

Active Plumbing contractors

Medium

Market saturation

364

Avg. Google reviews

Local pack: the top 3 you'll compete with in the map results

1

Tom Hatfield Plumbing Services

40 reviews · 4.7★ (as of June 18, 2026)

2

Benjamin Franklin Plumbing & Drains - Dayton, OH

1400 reviews · 4.9★ (as of June 18, 2026)

3

Precision Pipe Works

55 reviews · 5★ (as of June 18, 2026)

Market Maps

The Franklin Plumbing Landscape

Bar chart of leading plumbing competitors in Franklin, OH ranked by Google review count — Top plumbing competitors in Franklin, OH by Google review volume.

FAQ

Plumbing in Franklin: Common Questions

Is Franklin, OH a good market for a plumbing business?

Franklin pairs an older housing stock (about 77.5% of homes built before 2001) with 74.6% owner-occupancy and only moderate competition, so repair and replacement demand is steady and the local map pack is still winnable.

How competitive is plumbing in Franklin, OH?

Saturation is medium. Six active plumbers serve the area, and review counts are lopsided: a Dayton franchise carries about 1,400 Google reviews while local independents sit in the dozens, so a focused review strategy can close the gap.

What plumbing services are most in demand in Franklin?

With more than three-quarters of homes built before 2001, original supply lines, drains, and first-generation water heaters drive the most work: repipes, drain repair, and water-heater replacement lead demand.

From Snapshot to Strategy

Ready to expand your Plumbing business near Franklin?

The numbers above are a single-ZIP snapshot. Our Expansion Study goes further, finding competitor-free facilities that put you in contention for "Plumbing near me" across the towns you want, then handing you a ranked plan you can act on.

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Facilities picked for you

We recommend 3 to 5 competitor-free facilities, a satellite office or operations hub, positioned to put you in the running for "near me" across the towns you want, not just one ZIP code.

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A clean pin on Google Maps

We search for private office space in buildings with no resident competitor, so your Google Business Profile can be registered at a clean, verifiable address, the first step toward showing up in the local map results where customers search.

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Near-me field and demand, scored

Each recommended facility is read for its "near me" field and the demand around it, with real priced office listings and a clear ranked recommendation.

See how our Expansion Studies work

Want the full Franklin Plumbing report?

The complete study recommends 3 to 5 competitor-free facilities (satellite office or operations hub) that put you in contention for "near me" across the towns you want, each with priced listings and the analysis behind the ranking. Gold $1,795, Platinum $2,995.